"EveryFit" Products (Services), Pricing, Customers

Hello all! In this blog post, I will be discussing all my products (services) and their pricing. I will also be discussing the number of customers that will buy them in the course of a year. First off, my company name is “Every Fit.” My company slogan is “Fitness for everybody and every body.” My company will have products (services) available to any of the customers I have. Each customer would have to purchase membership to join my gym. My membership system would be a tier system. This tier system would go based on how much the customer is willing to pay for the services we would provide for them. Customers can rent lockers or buy headphones. Food + drinks would also be offered (those that are pre-packaged only).  Company merchandise will also be sold. The basic membership would most likely be the most popular. In the course of a year, if 500 customers were to join, the basic membership would be the most popular for new gym-goers and the elite would be the best for added classes/ assistance. Customers could choose from:

Memberships:

1.       Basic Membership: $25 / month

·       access to gym equipment + sauna only during staffed hours

2.       Premium Membership: $40 / month

·       access to gym equipment + sauna + 24-hour access outside of staffed hours

3.       Elite Membership: $60 / month

·       access to gym equipment + sauna + 24-hour access outside of staffed hours + free access to fitness classes + 10% food/drinks

4.       Guest Passes: free/ day use only

·       Guests can get a complementary glimpse of the gym for one day only

Ohter:

Locker Rentals: $3.99/ day

·       bring your own lock for free or pay to rent one for day-use only

Reusable Towels: free

·       free complimentary fresh towels for cleaning down machines etc.

Reusable Headphones: $5

·       customers can buy reusable headphones

Food + Drinks: varies $3-$10

·       members get food + drinks at a fixed rate unless you have the elite membership (10%) off)

Company Merch:  varies $5-$40

·       members can buy exclusive merchandise representing the company

(t-shirt, hoodies, water bottles, hats etc.)

 

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